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BRS711S - BUSINESS RESEARCH FOR SPORT MANAGERS - 2ND OPP - JULY 2022 |
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n Am I BI A u n IVER s I TY
OF SCIEnCE
TECHnOLOGY
FACULTY OF MANAGEMENT SCIENCES
DEPARTMENT OF MARKETING AND LOGISITICS
QUALIFICATION: BACHELOROF SPORTMANAGEMENT
QUALIFICATION CODE: 07BOSM
LEVEL: 7
COURSE CODE: BRS711S
SESSION: JUNE 2022
COURSE NAME: BUSINESSRESEARCHFORSPORT
MANAGERS
PAPER:
THEORY
DURATION:
3 HOURS
MARKS:
100
EXAMINER(S)
SECOND OPPORTUNITY EXAMINATION
MS FORTUNATE SITHOLE {FT, PT & D)
MODERATOR: MR P. HAUFIKU
INSTRUCTIONS
1. Answer any FOUR (4) questions.
2. Read all the questions carefully before answering
3. Write clearly and legibly
THIS SECOND OPPORTUNITY EXAMINATION CONSISTS OF 2 PAGES (Including this front page)
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Question 1
a) Assuming that you are a Sport Manager, give an example of a situation in which it
would be appropriate to use the mixed methods approach.
[10 marks]
b) Outline the advantages and disadvantages of using the mixed method approach in
business research for sport managers
[15 marks]
Question 2
a) Explain the different types of questions that can be used in a questionnaire when
carrying out research in sport management.
[10 marks]
b) b) Outline the merits and demerits of using questionnaires when carrying out research
in sport studies.
[15 marks]
Question 3
a) Assuming that you are a spo11researcher, outline the guidelines that you will follow
when carrying out interviews.
[10 marks]
b) Analyse the different types of interviews that may be used in business research for sport
managers
[15 marks]
Question 4
a) Differentiate between primary and secondary data.
[5 marks]
b) Explain the following data collection tools as they are used in business research for sport
managers.
i) Questionnaires
ii) Interviews
iii) Focus group discussions
iv) Observations
[5 marks]
[5 marks]
[5 marks]
[5 marks]
Question 5
Giving practical examples in spo11,explain the differences between the following research designs:
i) Quantitative Vs Qualitative
[9 marks]
ii) Cross sectional Vs Longitudinal
iii) Conceptual Vs Empirical
[9 marks]
[7 marks]
END OF SECOND OPPORTUNITY EXAMINATION
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