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PAP721S - PROPAGANDA AND PERSUASION - 2ND OPP -JAN 2025 |
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n Aim I BE A un I VE RS ITY
OF SCIEnCE Ano TECHnOLOG·v
FACULTYOF COMMERCE,HUMAN SCIENCEAND EDUCATION
DEPARTMENT OF COMMUNICATION AND LANGUAGES
QUALIFICATION: BACHELOR OF COMMUNICATION
QUALIFICATION CODE: 07BCMM
LEVEL: 7
COURSE CODE: PAP721S
COURSE: PROPAGANDA AND PERSUASION
SESSION: JANUARY 2025
DURATION: THREE HOURS
PAPER: (PAPER 1)
MARKS: 100
SUPPLEMENTARY/SECOND OPPORTUNITY EXAMINATION QUESTION PAPER
EXAMINER
DR C PEEL
MODERATOR MR. I. HAMATA
INSTRUCTIONS
1.
Answer THREE questions, and kindly note that QUESTION 1 is compulsory.
2.
Read all the questions carefully before answering them.
3.
Indicate whether you are a FT, PT, or DE student.
THIS EXAMINATION QUESTION PAPER CONSISTS OF _3_PAGES (Including this front page)
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Question 1
(Compulsory)
50 marks
Answer ALL questions:
a. Define propaganda in your own words, with one example ...........................5. mks
b. Define persuasion in your own words, with another example .......................5 mks
c. Distinguish between persuasion and propaganda in your own words ..........5 mks
d. Incorporate and interpret Jowett & O'Donnell's definition of propaganda ..5 mks
e. Critically analyse any variation between your definition of propaganda and
that of Jowett & O'Donnell. If there is no variation between the definitions,
state that fact, and describe how your own learning has helped you to
appreciate the explanation by Jowett & O'Donnell... ......................................1. 0 mks
f. Incorporate and interpret Steinberg's definition of persuasion ......................10 mks
g. Critically analyse any variation between yours and Steinberg's definition of
persuasion. If there is no variation between the definitions, state that fact, and
describe how your own learning has helped you to appreciate Steinberg's
definition ............................................................................................................ 10 mks
Question 2
25 marks
Critically select and analyse a case study (speech; broadcast, print or online article/event;
advertisement, teaching, or any other promotional campaign) in each of the following
communication categories, and identify and demonstrate the use of propaganda in each
case:
(a) Politics ...................................................................................................................6...m. ks
(b) Advertising ............................................................................................................6...m. ks
(c) Non-promotional content ...................................................................................6...mks
(d) Education ..............................................................................................................6...m. ks
Student may be awarded a bonus mark for quality of language and expressionl mk
TOTAL...........................................................................................................................2..5.. mks
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Question 3
25 marks
(a) Discuss subliminal messaging and its use in advertising.
(2 marks)
(b) Identify, and critically assess, five different cases of subliminal
advertising that you have encountered during this course .....(5x4 = 20 marks)
(c) Do you believe audiences are "primed" through subliminal advertising?
Explain your answer ........................................................................(3 marks)
Question 4
25 marks
Use your own practical examples to apply Josef Goebbels' ideas in the following aspects
of propaganda practice:
a) "In a propaganda campaign, your message must reach the audience ahead of
competing propaganda" ...................................................................................... 5 marks
b) "Information about the enemy's operations, customer base, and suppliers must be
available to implement a propaganda campaign" ............................................... 5 marks
c) "Propaganda may be facilitated by leaders with prestige" .............................. 5 marks
d) "A propaganda theme must be repeated, but not beyond the point of diminishing
effectiveness" ...................................................................................................... 5 marks
e) Propaganda must label events and people with distinctive phrases or slogans. Slogans
must be capable of being easily learned" ........................................................... 5 marks
Question 5
25 marks
Evaluate whether, in your opinion, the Middle Age crusades against "the enemies of the
cross" by the Catholic Church was white, grey, or black propaganda. Justify your answer.
End of examination question paper
Total: 100 marks
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