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PAP721S - PERSUASION AND PROPAGANDA - 2ND OPP - JAN 2020pdf |
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NAMIBIA UMIVERSITY
OF SCIENCE AND TECHNOLOGY
FACULTY OF HUMAN SCIENCES
DEPARTMENT OF COMMUNICATION
QUALIFICATION: BACHELOR OF COMMUNICATION
QUALIFICATION CODE: 07BACO
COURSE CODE: PAP 721S
SESSION: JANUARY 2020
DURATION: 3 HOURS
LEVEL: 7
COURSE: PERSUASION AND PROPAGANDA
PAPER: THEORY
MARKS: 75
SECOND OPPORTUNITY/SUPPLEMENTARY EXAMINATION QUESTION PAPER
EXAMINER(S)
DR C. PEEL, PROF R. MAKAMANI
MODERATOR
MR T. ASINO
INSTRUCTIONS
1. Answer THREE (3) questions. Question 1 is compulsory.
2. Write clearly and neatly.
3. Number the answers clearly.
THIS QUESTION PAPER CONSISTS OF 3 PAGES (Including this front page)
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Question 1
25 marks
(a) With appropriate examples, describe the functions of the type of propaganda that
you are most familiar with.
(10 marks)
(b) Distinguish the type of propaganda that you have chosen from the other two
existing types, using at least one example to illustrate the differences in functions.
(15 marks)
Question 2
25 marks
As the Minister of Enlightenment in Nazi Germany, Joseph Goebbels had two main tasks,
which were:
e To ensure that no-one in Germany could read or see anything that was hostile or
damaging to the Nazi party; and
e To ensure that the views of the Nazis were put across in the most persuasive
manner possible.
Give an analysis of the extent to which Goebbels and the Nazis may be regarded as having
been successful in their propaganda objectives.
Question 3
25 marks
Using the 10-step plan of propaganda analysis, compare and contrast any one of the
following two opposing campaigns:
(a) Two leading brands popular with the Namibian market, OR
(b) The campaigns of any two political movements in the lead-up to Namibia’s 2019
elections.
Question 4
25 marks
Robert Cialdini’s six principles of persuasion may be useful in a campaign to get the
Government of the Republic of Namibia to reinstate the death penalty for murder
offences. Identify the six principles, and explain how each might be useful in such a
campaign.
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Question 5
25 marks
Illustrate, with the aid of examples in either case, the distinction that Jowett and
O’Donnell have made between persuasion and propaganda.
End of Examination
Total: 75 marks