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DCO521S - DIGITAL COMMUNICATION - 2ND OPP - JAN 2025 |
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nAm I BIA u n IVE RS ITV
OF SCIEnCE Ano TECHnOLOGY
FACULTYOF COMMERCE, HUMAN SCIENCESAND EDUCATION
DEPARTMENT OF COMMUNICATION AND LANGUAGES
QUALIFICATION: BACHELOROF COMMUNICATION
QUALIFICATIONCODE: DCO521S
LEVEL: 6
COURSECODE: 07BACO
COURSENAME: DIGITAL COMMUNICATION
SESSION:
JAN 2025
PAPER:
THEORY
DURATION: 3 HOURS
MARKS:
100
SECOND OPPORTUNITY EXAMINATION QUESTION PAPER
EXAMINER(S) Mr. Lot Ndamanomhata
MODERATOR: Dr. Hugh Ellis
INSTRUCTIONS
1. Answer ALL the questions.
2. Write clearly and neatly.
3. Number the answers clearly.
PERMISSIBLEMATERIALS
1. Examination paper
2. Examination script
THIS QUESTION PAPERCONSISTSOF _3_ PAGES(Including this front page}
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Section A: Theoretical Knowledge (20 Marks)
Question 1 (5 marks)
Define and differentiate between the following terms in the Namibian context:
a) Social Media
b) Social Networking
c) User-Generated Content
d) Digital Footprint
e) Digital Communication Ethics
Question 2 (5 marks)
Explain the concept of internet architecture as it applies to Namibia. How does it
influence internet access and the functioning of online services in Namibia, and what
roles do key players like ISPs (Telecom Namibia, MTG), content providers (Namibian
media outlets), and regulators (CRAN) play in this architecture?
Question 3 (10 marks)
Discuss the relationship between content development and audience engagement in
Namibia. How does effective content management influence the success of Namibian
digital communication strategies, particularly for businesses and public institutions?
Section B: Digital Trends and Technology (30 Marks)
Question 4 (10 marks)
Cloud computing has become increasingly important in Namibia for businesses and
government entities. Discuss the advantages and potential risks associated with the
use of cloud-based services in Namibian digital communication strategies, considering
factors like infrastructure and data privacy.
Question 5 (10 marks)
How is the Internet of Things (loT) transforming digital communication in Namibia?
Provide examples of how loT devices are being used in sectors such as agriculture,
tourism, and urban planning to enhance communication and services.
Question 6 (10 marks)
Analyze how Search Engine Optimization (SEO) trends have evolved in Namibia
over the past five years. How are Al and voice search influencing SEO strategies for
Namibian businesses and public institutions?
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Section C: Ethics and Governance (30 Marks)
Question 7 (10 marks)
What are the ethical challenges of collecting and using big data in Namibia's digital
marketing sector? What measures should organizations take to ensure that their data
collection and usage practices align with ethical standards in Namibia, especially in
sectors like banking and retail?
Question 8 (10 marks)
With the growing threat of cyberattacks in Namibia, what ethical considerations should
local organizations take into account when handling user data? How can Namibian
digital communication professionals contribute to ensuring cybersecurity and data
protection in businesses and government services?
Question 9 (10 marks)
Explore the role of digital communication in social activism in Namibia, particularly in
movements such as #ShutltAIIDown. What ethical responsibilities do Namibian
organizations have when using digital platforms for advocacy, and how can they
ensure responsible and inclusive messaging?
Section D: Case Study Analysis (20 Marks)
Question 10 (20 marks)
Case Study
A Namibian environmental NGO is launching a campaign to raise awareness about
the impact of climate change in rural areas, using digital communication tools. The
campaign will leverage social media, Namibian influencers, and data-driven
personalization strategies. However, there are concerns about data privacy and the
ethics of targeting vulnerable communities in regions like Kavango East and Zambezi.
Part A
Analyze the potential ethical issues in using data-driven personalization for social
advocacy campaigns in Namibia. (10 marks)
Part B
Propose a comprehensive digital communication strategy for the campaign that
addresses these ethical concerns while ensuring maximum impact across Namibia.
(10 marks)
END OF QUESTION PAPER
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