2.1. The company introduced a "Safety-First" bonus for supervisors who achieve zero accidents
per quarter. However, many supervisors view the zero-accident target as "pure luck" and the
N$2,000 bonus is considered low. Analyse the "Safety-First" bonus situation using Vroom's
Expectancy Theory of Motivation. Identify a potential issue with each of the three core
components (Expectancy, Instrumentality, and Valence) within this specific case study. (10}
2.2. Mr. Silas is concerned that the poor retention of supervisors is linked to how CL handles
new hires. Outline the three (3) key purposes of a structured Onboarding/Orientation
programme for new employees and explain how achieving each purpose would specifically help
Coastal Logistics address its 45% supervisor turnover rate.
(5)
2.3. Differentiate between intrinsic motivation and extrinsic motivation. Provide one (1)
general, non-case-specific work-related example of each type of motivator.
(5)
2.4. Define Strategic Human Resource Management (SHRM) and explain its strategic role within
an organisation like Coastal Logistics.
(5)
SECTION B
QUESTION 3: CASE STUDY 2 - CENTRAL DATA SYSTEMS
(30 Marks)
Central Data Systems (CDS) is a well-established IT consulting firm that has historically rewarded
employees based on seniority and qualifications (Internal Equity).
Recently, the CEO, Ms. Anna, noted a significant problem: CDS is losing its best, youngest
software developers to international firms that offer much higher salaries. To address this, Anna
announced a major strategic shift to Performance-Related Pay (PRP}, linking up to 25% of a
developer's salary to individual project success and client satisfaction ratings.
The older, tenured developers have reacted with strong resistance, complaining that the new
PRP scheme is unfair because "it doesn't reward loyalty" and makes their pay volatile. To
3