QUESTION 1 {15 Marks)
Identify and explain three major income-generating avenues for sports organizations. For each
one, provide a practical example and assesshow these revenues contribute to both short-term
operations and long-term development strategies.
QUESTION 2 {20 Marks)
Budgeting is a key financial management tool in sports organizations. Explain why budgeting is
essential, list the key stages in developing a functional sports budget, and analyze how proper
budgeting supports sound financial oversight and organizational performance.
QUESTION 3 (20 Marks)
What is break-even analysis, and how does it assist sports managers in financial decision-
making? Describe how this tool is used when planning sports events or programs and explain
the implications of not reaching the break-even point.
QUESTION 4 (25 Marks)
Sponsorship plays a vital role in the success of many sports entities. Discuss how sports
organizations evaluate sponsorship proposals and what makes a sponsorship deal mutually
beneficial. Include key elements that should be considered before entering into a sponsorship
agreement.
QUESTION 5 (20 Marks)
Outline two financial threats that often challenge the sustainability of sports organizations.
Provide detailed strategies that sports managers can apply to minimize these risks and maintain
financial stability in a competitive and unpredictable environment.
Total Marks= 100
END OF SECOND EXAMINATION PAPER
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