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PSA621S - PUBLIC SPEAKING AND ARGUMENTATION - 2ND OPP - JAN 2025 |
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n Am I BI A u n IVE Rs I TY
OF SCIEnCE Ano TECHnOLOGY
FACULTYOF COMMERCE,HUMAN SCIENCEAND EDUCATION
DEPARTMENT OF COMMUNICATION AND LANGUAGES
QUALIFICATION: BACHELOR OF COMMUNICATION
QUALIFICATION CODE: 07BCMM/07BENL
LEVEL: 7
COURSE CODE: PSA621S
COURSE: PUBLICSPEAKINGAND ARGUMENTATION
SESSION: JANUARY, 2025
DURATION: THREE HOURS
PAPER: (PAPER1}
MARKS: 100
SUPPLEMENTARY/SECOND OPPORTUNITY EXAMINATION QUESTION PAPER
EXAMINER
DR C PEEL
MODERATOR DR. M MHENE
INSTRUCTIONS
1.Answer ONE question from Section A, and TWO QUESTIONSfrom Section B.
2.Read all the questions carefully before answering them.
3. Indicate whether you are a FT, PT, or DE student.
THIS EXAMINATION QUESTION PAPER CONSISTS OF _3_PAGES (Including this front page}
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SECTION A:
Section A consists of one compulsory question. ALL CANDIDATES MUST ATTEMPT THIS
QUESTION. You may NOT substitute this question with a question of your choice.
Question 1
50 marks
(a)Explain the purpose of an introductory speech. Why is it considered risky to leave your
introduction to the audience in the hands of a Director of Ceremonies who you have not
briefed about your background? ........................................................................... 15 marks
(b) Why should speech givers be familiar with the preparation and content of their
speeches? Identify and discuss the pitfalls of having speechwriters do all the research,
crafting, and the refinement of the speech script, where the speaker only turns up to
present a prepared text. Give two examples where a lack of familiarity with "their" speech
has embarrassed the speech giver ..............................................................................1..5 marks
(c) Goodwill is "the audience's perception of whether the speaker has the best interests
of the audience in mind". Critically examine the role of goodwill, on the speaker's part, in
creating an environment where all members of the audience feel included ...........20 marks
SECTION B: ANSWER TWO QUESTIONS ONLY
Question 2
25 marks
Assess the merits of Dr Paul Cameron's experiment and findings which identify "noise"
interruptions that affect listening to a speech. Make sure to address the following points
in your answer:
(i) The findings of Dr Cameron's listening test and what they teach us....................8 marks
(ii) Identification and definition of what constitutes "noise" in this context.. ..........8 marks
(iii}Application of the lessons from Dr Cameron's experiment to a speech situation from
your experience ..............................................................................................................8...m. arks
(iv}Bonus mark to be awarded for good presentation and language ..........................1 mark
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Question 3
25 marks
Give an account of how you generated your own speech during this course, how you
prepared for it, your experience and execution of the speech (including the audience's
reaction) and reflect on what you learned from the whole exercise. Use insights from at
least one classical scholar to support your description of the writing development stages
and execution. Critically review whether your audience was interactive or passive and
make an assessment of whether or not your speech was successful.
(i) Idea generation, main ideas and research ..............................................................5. marks
(ii) Speech writing development with the influence of any classical scholar .........10 marks
(iii}Your experience of the speech event, including how you executed it ................5 marks
(iv}Description of audience dynamics ............................................................................5 marks
Question 4
25 marks
With the use of relevant examples, justify the importance of avoiding reputational harm
in a speech. Who is at risk of reputational harm in a speech situation, and what
precautions should a speaker take to avoid defamatory remarks?
(i)Relevant examples ..................................................................................................1.0 marks
(ii} Justification of the importance of avoiding reputational harm .......................10 marks
(iii}Who is at risk of reputational harm in a speech situation? ............................ 5 marks
Question 5
25 marks
Account for the importance of body language and diction in ensuring effective
communication during a speech.
(i) Importance of body language ..............................................................................1. 0 marks
(ii} Importance of diction ...........................................................................................1. 0 marks
(iii) State how important a role diction played in the delivery of your mid-semester
speech ...........................................................................................................................5.. marks
End of Examination Question Paper
Total: 100 marks
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