Does its location depend on the value of Py?
[5 marks]
QUESTION FOUR
(25 Mft...RKS]
a) Explain in detail three microeconomics analytical tools.
[6 marks]
b) A Toyota manufacturer is considering how to allocate a N$2.5 million advertising budget
between two types of television programs: NPL football games and MTC boxing
tournaments. The following table shows the new Toyota that are sold when a given
amount of money is spent on adve1iising during an NPL football game and a MTC boxing
tournaments. Let P be the amount of money devoted to adve1iising on NPL football
t games, the amount of money spent on adve1iising on MTC boxing tournaments, and
C(P,T) the number of new vehicles sold.
Total spent (Millions)
New sales from MTC
tournaments
New sales from NPL
football games
N$0.00
0
0
N$0.50
3
9
N$1.00
7
14
N$1.50
11
19
N$2.00
15
24
N$2.50
18
25
a) If Toyota decides to spend N$2 ~illion on advertising on MTC tournament, where must
Toyota spend their remaining N$0.5 million? Calculate marginal impact to justify your
choice.
·
[10 marks]
b) If Toyota decides to spend N$2 million on advertising on NPL tournament, where must
Toyota spend their next N$0.5 million? Calculate marginal impact to justify your choice.
[9 marks]
All the best