6
Question 6
Identify five key factors that influence the recruitment process in an organisation and explain
how each factor can be applied to improve the effectiveness of recruitment strategies in a
real-world context.
[10]
Question 7
Case Study: Women as Leaders - The Journey of Indra Nooyi
Indra Nooyi, former CEOand Chairperson of PepsiCo, is globally recognized as one of the
most powerful women in business. Born and raised in India, Nooyi broke several barriers in
her rise to the top of one ofthe world's largest corporations. Under her leadership, PepsiCo
focused on sustainable growth by introducing healthier food options and reducing the
company's environmental impact.
She redefined the company's vision with her "Performance with Purpose" strategy,
balancing profitability with responsibility. Nooyi also made bold decisions, such as acquiring
Tropicana and Quaker Oats, which significantly expanded PepsiCo's product portfolio.
Despite challenges, including resistance from traditional shareholders and navigating a male-
dominated corporate environment, she remained resilient and focused.
Indra Nooyi is known for her empathetic leadership style, often emphasizing the importance
of humility, communication, and inclusivity. She has become a global role model, especially
for young women aspiring to leadership roles in business and beyond.
Questions:
7.1 Discuss two leadership qualities demonstrated by Indra Nooyi that contributed to
her success as a leader. {3 marks)
7.2 Explain the significance of the "Performance with Purpose" strategy in transforming
PepsiCo. {3 marks)
7.3 What challenges did Indra Nooyi face as a woman in a leadership position, and how
did she overcome them? {3 marks)
7.4 Why is Indra Nooyi considered as a role model for aspiring women leaders? Give two
reasons. {3 marks)
7.5 In your opinion, how can organizations encourage more women to take on
leadership roles? Suggest two measures. {3 marks)
[15]
[Section C: Total Marks: 80]
End of examination
TOTAL: 100