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GBM811S - Global Business Management - 2nd Opp - June 2022 |
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nAm I BI A un IVE RS ITY
OF SCIEnCE Ano TECHn OLOGY
FACULTYOF COMMERCEH, UMANSCIENCEAS ND EDUCATION
DEPARTMENTOF MANAGEMENT
QUALIFICATION: BACHELOR OF MANAGEMENT
QUALIFICATION CODE: 07BBMA
LEVEL: 8
COURSE CODE: GBM811S
COURSE NAME: GLOBALBUSINESSMANAGEMENT
SESSION: JUNE 2022
DURATION: 3 HOURS
PAPER: 1
MARKS: 100
EXAMINER(S)
MODERATOR:
SECONDT OPPORTUNITY EXAMINATION QUESTION PAPER
Dr A Asa
Ms O.N Kangandjo
Mr MB Simasiku
THIS QUESTION PAPERMEMO CONSISTSOF 3 PAGES(Including this front page)
INSTRUCTIONS
1.
Answer all questions.
2.
Read all the questions carefully before answering.
3.
Marks for each question are indicated at the end of each question.
4.
Please ensure that your writing is legible, neat and presentable and start each Section on a
new page.
PERMISSIBLEMATERIALS
1. Examination question paper
2. Examination answer sheet
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Question 1
!SECTION~
(80 Marks]
1.1 Explain what is meant by globalization of production. Why do companies pursue this form of
globalisation?
(5)
1.2 What are the implications of cultural differences for international businesses?
(8)
1.3 What are state-owned companies? Why do they usually perform poorly?
(4)
1.4 What is a country's legal system? Why is it important to international businesses?
(6)
1.5 Compare and contrast a free trade area and a common market. Provide examples for each.
(12)
1.6 Firms need to pursue strategies that increase profitability and profit growth. Differentiate
between profitability and profit growth. What can firms do to increase profitability and profit
growth?
(10)
1.7 Elaborate on the types of competitive Pressuresthat exist in the Global Marketplace? (5)
1.8 International businesses need to respond to pressures to be locally responsive. Discuss the
factors that lead to pressure for local responsiveness.
(10)
1.9 Managers in multinational firms need to be sensitive to differences in ethical issues. Identify
ethical issues that are most relevant in the international business setting which managers
ought to be aware of.
(10)
1.10 Discussthe cultural relativism approach to business ethics. What is the connection between
this approach and the phrase "When in Rome do as the Romans"? How well does this
approach hold up ethically?
(10)
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Question 2
Readthe case below and answer questions 3.1 to 3.3.
A TypicalDay in the GlobalEconomy
[20 Marks]
Julie Valentine is a college junior majoring in business. On a recent Saturday, she went shopping at a
local mal.l First, she ordered a big breakfast, unaware that most of her meal was imported form
abroad: bacon from Spain, juice from Brazil, and French-branded yogurt. Julie then headed to the
department store to buy a gift for her father. She perused neckties with Italian and French brand
names, and others made in China and Romania. She also considered electric shavers made by Braun
(a German brand} and Philips (a Duch brand}. She eventually bought a Panasonic (a Japanese brand}.
Next, she headed to the perfume counter, where she tried various brands, including Chanell (France),
French Connection (United Kingdom), and Shiseido (Japan).
Julie was dreaming of buying a laptop computer. At the electronics store, she explored several models
made in China, Ireland, and Malaysia. As she passed a travel agency, she remembered her spring
vacation was just around the corner and decided to consult here best friend, Melissa. Whipping out
her Nokia cell phone (a finish brand, but made in Hungary and South Korea), Julie reached Melissa,
who answered on her Motorola phone (from a U.S.firm, but made in Maysia). The two chatted about
their dream trip to the beaches of southern Spain, considered Mexico, but decided they will probably
end up in Florida. Julie looked at a blouse made in Vietnam, but hesitated to buy it because she had
read that some products from Southeast Asia are made with child labor.
Julie left the mall and drove away in her Hyundai (a Korean brand, made from Chinese, Korean, and
U.S parts). She liked Melissa's car, a BMW (German, but made in the United States from Asian and
European components). Over the following weeks, Julie and her exchange-student friend Anders (her
favorite Norwegian import), met several times at restaurant featuring food from various countries,
including France, India, and Lebanon. On Friday night, they watched The Dark Knight (made in Britain,
Hong Kong, and the united States, and featuring Australian and British actors) on a friend's big-screen
TV (a Dutch brand, but made in Indonesia). Over dinner, Julie and Anders enjoyed pasta from Italy and
shrimp from El Salvador and chatted about their future. Julie was dreaming of an international career.
Source: Cavusgil, S.T, Knight G, Riesenberger J. {2017). International Business. Pearson
2.1 Define globalisation
(2)
2.2 There are two forms of globalisation. Discuss how each of these forms of globalisation is
manifesting in the above case.
{12)
2.3 In your view, what do you think made the globalisation observed in the given case possible?
(6)
ENDOF QUESTIONPAPER
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Dr.AsaRAsa