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ICO521S - INTRO. TO COMMUNICATION 1B - 2ND OPP - JAN 2020 |
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NAMIBIA UNIVERSITY
OF SCIENCE AND TECHNOLOGY
Faculty of Human Sciences
Department of Communication
QUALIFICATION: Bachelor of Communication
QUALIFICATION CODE: 07BACO
LEVEL: 5
COURSE: Introduction to Communication 1 B
COURSE CODE: ICO521S
SESSION: January 2020
DURATION: 3 Hours
PAPER: Theory
MARKS: 75
Second OPPORTUNITY EXAMINATION QUESTION PAPER
EXAMINER(S) | Ms A. Tjiramanga
Mr P. Paulus
MODERATOR | Dr H.Z. Woldemariam
INSTRUCTIONS
1. Answer THREE of the four questions.
2. Write clearly and neatly.
3. Number the answers clearly.
THIS QUESTION PAPER CONSISTS OF 1 PAGE
(Excluding this front page)
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Answer ANY THREE of the four questions below.
Question 1
(25 Marks)
In an essay describe and discuss the 6-Step Research Cycle. Illustrate with examples.
(500 words)
Question 2
(25 Marks)
Describe the Stimulus-Response-Reinforcement Model by Pavlov (classical conditioning) and
demonstrate how behaviour can be changed during classical conditioning in our every-day lives.
(500 words)
Question 3
(25 Marks)
Organizational Culture Theory (OCT) seeks to examine communication and behaviour within an
organization. Discuss how the organizational web works and how it can influence productivity and
success of the organization.
(500 words)
Question 4
(25 Marks)
Groupthink is rather concerned with the interaction of the group than with completing the task at hand.
Thus, members of the group are likely to come to a solution without critical evaluation as they try to
keep the leader happy.
Write an essay on groupthink with a focus on how it can be successfully prevented. Include a minimum
of three antecedents and/or symptoms and three ways of how to alleviate groupthink.
(500 words)
End of examination
TOTAL: 75 Marks