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PCO611S - PROFESSIONAL COMMUNICATION - 2ND OPP - JAN 2020 |
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p
NAMIBIA UNIVERSITY
OF SCIENCE AND TECHNOLOGY
FACULTY OF HUMAN SCIENCES
DEPARTMENT OF TECHNICAL AND VOCATIONAL EDUCATION AND TRAINING
QUALIFICATION: VARIOUS
QUALIFICATION CODE: VARIOUS
COURSE CODE: PCO 6115S
SESSION:
JANUARY 2020
DURATION:
3 HOURS
LEVEL: 6
COURSE NAME: PROFESSIONAL COMMUNICATION
PAPER:
THEORY
MARKS:
100
SUPPLEMENTARY / SECOND OPPORTUNITY QUESTION PAPER
EXAMINER(S) | Ms E. /Ucham
Ms J. Eiseb
MopeERATOR: | Ms!. Bezuidenhout
INSTRUCTIONS
1. Answer ALL the questions.
2. Write clearly and neatly.
3. Number the answers clearly.
PERMISSIBLE MATERIALS
1. Examination paper
2. Examination script
THIS QUESTION PAPER CONSISTS OF 7 PAGES (Including this front page)
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Question 1
[21]
Read the workplace scenario below and answer the questions that follow.
Ute and Taimi got off on the wrong foot when Taimi approached her for assistance with a
customer enquiry and Ute refused. As Ute was about to start with the news broadcast and she
didn’t want to be distractd, she dismissed Taimi with a wave of her hand.
There has been tension between the two ever since. Now Ute needs Taimi’s help on a project,
but Taimi is silent and does not respond to her emails. Ute decides to walk to Taimi and says, "I
understand that we got off on the wrong foot. My apologies for that. However, there’s a
problem for which | have a solution in mind but | need to know if there is a budget for it? Can we
have a conversation about it, please?"
Adapted from: https://blog.powertofly.com/examples-of-conflict-in-the-workplace-scenarios-2636222089.html
1.1 Use Lasswell’s communication model to state and answer all pertinent questions in order to
analyse the conversation between Employee X and the Manager.
(10)
1.2 Identify examples of the following types of communication:
(8)
1.2.1 Interpersonal communication
1.2.2 Mass communication
1.2.3 Acoustic semiology
1.2.4 Kinesics
1.3 How would you categorize Ute, using Keirsey’s temperaments. Quote a phrase from the text
to substantiate your answer.
(2)
1.4 Identify Ute’s response in the first listening situation when Taimi approached her for _— (1)
help.
a) Reflect
b) Probe
c) Deflect
d) Advise
Question 2
[15]
Read the meeting scenario and answer the questions that follow.
Mr Gariseb is an elderly man, the Chief Executive Officer of a fashion house called Trendy
Fashions. The company designs, tailors and supplies the local clothing industry with their clothes.
The company is run very conservatively because it does not use any technology for advertising
and has only been making clothes for people in the age range of 35 and above, until recently.
The company’s main means of advertising is newspaper adverts that run bi-monthly because of
the high cost attached to it. Mr Gariseb has called an ad hoc! meeting with his staff and below is
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the proceedings of the meeting:
Mr Gariseb:
Good morning colleagues
Thanks for attending this meeting that | have called on such short notice.
Let me also take the opportunity to welcome a new staff member that will
be joining the design department — Ms Nangolo you are welcome.
Colleagues, please give her your usual support and cooperation.
Ms Nangolo:
Thank you sir.
(Assistant Designer)
Mr Gariseb:
Well colleagues, | only have one agenda point and since | have not
received any apologies? for the meeting and we are a quorum? let us
start immediately. Our sales have dropped immensely and we need to do
something drastic in order to ensure that our business keeps running. The
floor is open for any suggestions you might have.
Mr Ndjoze:
(Com. Officer)
| think our greatest challenge is the way we communicate with
our customer base. Thus my motion’ is that we need to change our
Officer)advertising strategy from only using newspapers to one that
reaches a broader audience.
Ms Brown:
(Finance Manager)
How do you suggest we do that? | oppose? your motion. The
company, as it is, cannot afford to incur more advertising costs
because the bi-monthly adverts are very expensive. Whatever we decide
in this meeting, we need to bear in mind that funds are limited. Let us
shelve® that motion, for now.
Ms Van Wyk:
(Marketing Manager)
Mr Gariseb, with all due respect. | have been lobbying” my
colleagues and raised the same issue in a previous meeting when | was
told that it should be left to lie on the table.? We need to up our
marketing strategy especially since our target market has expanded to
include those under the age of 35, including teenagers.
Mr Gariseb:
Colleagues, my purpose for this meeting is for us to brainstorm
solutions and not discuss the problem or other problems that
will be created by the current situation.
Ms. Ferguson:
(Fashion Designer)
| qualified as an IT technician before | discovered that fashion
was my first passion. | think it’s time that this company
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embraces the digital age in which we live. Because of the size of
the company, we communicate mainly via our WhatsApp group. As an
IT person, | know we can do so much more to put our business out there,
in terms of advertising. First of all, we need to create an image for the
company with a website and then we need to use social media,
specifically Facebook to advertise our products and services.
Ms Brown:
(Finance Manager)
It sounds like a good idea. As long as there are no financial
implications.
Mr Ndjoze:
(Communications
Officer)
That’s a good idea Ms Ferguson. That’s what | wanted to
suggest. | second? your motion. You took the words out of my mouth.
Mr Gariseb:
Ms Ferguson, | am old school and not very acquainted with
things like social media. Can you shed more light as to how it will be
done? Will there be financial implications? What do we
need to start?
Ms Ferguson:
(Fashion Designer)
For starters, | can create a website and a Facebook page in
order to advertise our products and services. But my concern
is, since it will take a bit of time — and | am the only designer—
my work will be affected. Also, since | will not always
be available to update and maintain these sites, the company will
need to employ an IT person who will be in charge of this.
Ms Brown:
That is what | feared....
Mr. Gariseb:
Can we decide by casting votes??°
Source: Created by Emelda /Ucham
2.1 List and explain the meaning of the different meeting terminology numbered and highlighted
in bold, in the text. (10)
2.2.1 Identify (1), explain (1) and analyse by quoting one example from the text (1) where the
chairperson has done well in terms of the guidelines for conducting an effective meeting.
(3)
2.2.2 What was the greatest flaw of this meeting? Write only the letter for the correct option. (2)
a) No minutes were read and the agenda was not adopted
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b) There was no secretary to document the proceedings of the meeting
c) The chairperson did not stop the Finance Manager from talking too much
Question 3
[3 x 5=15]
a) Identify and write down the letter of the fallacy that matches the provided example. (1)
b) Explain your choice in a).
(2)
3.1. “We shouldn’t approve her loan because she once had a drinking problem.”
A-— Hasty generalization
B— Post Hoc
C— Weak analogy
D—Ad hominem
b) Explain:
3.2 “Voting for the ruling party is the best way to show that you care about the governance of
Namibia.”
A-— Hasty generalization
B — Post Hoc
C— Weak analogy
D—Ad hominem
b) Explain:
3.3 “Either finish school or look forward to an unsatisfying life and a low-paying job.”
A-— False Dichotomy
B — Post Hoc
C— Weak analogy
D—Ad hominem
b) Explain:
3.4 “If Americans ban fast food because it’s unhealthy, eventually the world will follow suit and
also ban fast food.” So we should not ban fast food because it will affect us economically”
A-—Red Herring
B —Slippery slope
C— Moral equivalence
D — Post Hoc
b) Explain:
3.5 “If the government does not pay tuition for the orphaned students that come from
disadvantaged families, how will they further their education and contribute to the economy?”
A— Red Herring
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B —Slippery slope
C — Appeal to pity
D — Post Hoc
b) Explain:
Question 4
[5]
Match the interconnected contexts of the context approach in intercultural communication in
column A with their correct meaning in column B. Only write the correct letter next to the
number, e.g. 1.B
Column A
1. Cultural context
Column B
A. The place where communication takes place
e.g. the mall, an office, in a garden, in the street
etc.
2. Micro cultural context
B. The way the people involved in an intercultural
communication encode, decode and interpret
information.
3. Environmental context
C. Deals with how the membership of people from
different cultures or micro cultures affect their
4. Perceptual context
intercultural communication.
D. The different cultures of the nationalities of the
people who are involved in the communication.
5. Socio-relational context
E. Within the cultural contexts there are group of
people who are different in some customs, habits,
practices, race, or societal culture.
Question 5
[12]
Each of the pictures below represents a type of digital literacy.
(6)
a) Identify the type of digital literacy. (2)
b) Explain the basic meaning. (2)
c)
Give
a
brief
explanation
Noaf the
literacy
with
reference
to
the
picture.
(2)
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5.1 &
[http://www.funnelinc.com/instructions/]
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5.2
thttps://www.businessinsider.com/information-overload-is-killing-our-ability-to-make-decisions-2015-7]
Question 6
(20)
Conflict in the workplace is a normal occurrence in most organizations as is evidenced in the
picture below.
we
Kiti rece rics!
oe BAavbe T can just
~~
bari
their nead« tewpe tier!
6.1 Name the five types of conflict commonly found in the work place.
(5 x 2= 10)
6.2 Thomas Kilmann distinguishes between conflict handling modes and conflict management
styles in the workplace. Name the five conflict management styles, adding the type of outcome
each management style is likely to produce.
(5+5=10)
Question 7
(12)
Imagine you are busy compiling your CV and Ms Emelda Ucham has agreed that you may add her
as a reference. Illustrate how you would list Ms Ucham as a reference on your CV.
END OF QUESTION PAPER