succeed in their careers with the group. This is now stated in the corporate manual as
" embrace change as an opportunity to grow," and employees are invited to accept
rotation in their assignments every four to five years, or whenever needed, not only in
Lebanon but also throughout the region where the corporation operates.
To conduct business in the MENA region, it is a legal requirement that local partners and
employees be engaged. Hence, to ensure the operation's success, the corporation
decided to relocate part of the management team to its subsidiaries in Syria, Jordan, Iraq ,
Sudan, Algeria, and Egypt. Although these countries share a common language (Arabic)
with Lebanon, their social, economic, and political systems differ. As a result, some
managers were reluctant to relocate outside their home country. This became a major
obstacle that needed to be resolved .
To overcome this impediment, the KFF's CEO took the initiative and moved ahead of
everyone else to ensure a satisfactory setup and even asked some members of his family
to accept these new foreign assignments, thereby setting the example for others to
follow suit, and many managers did. To further motivate these managers , an attractive
financial package was offered, including fringe benefits such as housing, schooling for
children, expatriate allowances, and longer vacations. This rotational path has since
become part of KFF management's recognized fast track for career progression within
the group.
KFF's expans ion throughout the region exposed the corporation to new kinds of
customers, such as hypermarket chains. This necessitated a change in the business
model, which required new knowledge and techniques and raised awareness of the need
to enhance employee skills. Accordingly, the corporation took the initiative and provided
employees with intens ive training and workshops aimed at improving the competencies
and skills of its workforce. As a result, it was better able to meet the expectations of its
customers and suppliers alike.
Sources: KFF Holding Manual. Special thanks to Samir Messarra for his valuable
suggestions.
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