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SMH810S - STRATEGIC MANAGEMENT IN HOSPITALITY AND TOURISM - 1ST OPP - JUNE 2022 |
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nAmlBIA unlVERSITY
OF SCIEnCE Ano TECHnOLOGY
FACULTY OF COMMERCE, HUMAN SCIENCESAND EDUCATION
DEPARTMENT OF HOSPITALITY AND TOURISM
QUALIFICATION : BACHELOR OF HOSPITALITY AND TOURISM MANAGEMENT HONOURS
QUALIFICATION CODE: 08BHTM
LEVEL: 8
COURSE CODE: SMH810S
COURSE NAME: STRATEGICMANAGEMENT IN
HOPSITALITYAND TOURISM
SESSION: JUNE 2022
DURATION: 2 HOURS
PAPER: THEORY
MARKS: 100
FIRST OPPORTUNITY EXAMINATION QUESTION PAPER
EXAMINER(S) Dr Simon Chiutsi
MODERATOR Mrs Charity Chufama
INSTRUCTIONS
1. Answer all the questions.
2. Each question carries 20 marks
3. Marks for each question are indicated at the end of each question.
4. Reflective, clear, and critical responses will earn you marks.
5. Please ensure that your writing is legible, neat, and presentable.
THIS QUESTION PAPERCONSISTSOF 2 PAGES(Including this front page)
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Question 1
Give an overview of the five (5} critical functions of strategic management in the global hospitality and
tourism business environment.
(20 Marks)
Question 2
Discuss five (5) major reasons for strategy failure in the Namibia hospitality and tourism business
environment. Provide examples.
(20 Marks)
Question 3
Evaluate five (5} key strategic management issues that are critical for the successful turnaround of the
global hospitality and tourism sector.
(20 Marks)
Question 4
4.1 Examine the three (3} distinct levels of strategy in hospitality and tourism management. Provide
examples.
(15 Marks)
4.2 Give an outline of how hospitality and tourism enterprise formulate strategies
(5 Marks)
Question 5
Choose a hospitality and tourism enterprise of your choice from Namibia and evaluate five (5} strategic
choices adopted by the enterprise to remain viable and competitive during the covid-19 pandemic.
(20 Marks)
TOTALMARKS1:00
!!!!!!!!!!!!!GOODLUCK!!!!!!!!!!