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SMH810S - STRATEGIC MANAGEMENT IN HOSPITALITY AND TOURISM - 2ND OPP - JULY 2022 |
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r
nAmlBIA unlVERSITY
OF SCIEnCE Ano TECHnOLOGY
FACULTY OF COMMERCE, HUMAN SCIENCESAND EDUCATION
DEPARTMENT OF HOSPITALITY AND TOURISM
QUALIFICATION : BACHELOR OF HOSPITALITY AND TOURISM MANAGEMENT HONOURS
QUALIFICATION CODE: 08BHTM
LEVEL: 8
COURSE CODE: SMH8105
COURSE NAME: STRATEGICMANAGEMENT IN
HOPSITALITYAND TOURISM
SESSION: JULY 2022
DURATION: 2 HOURS
PAPER: THEORY
MARKS: 100
SECOND OPPORTUNITY EXAMINATION QUESTION PAPER
EXAMINER(S) Dr Simon Chiutsi
MODERATOR Mrs Charity Chufama
INSTRUCTIONS
1. Answer all the questions.
2. Each question carries 20 marks
3. Marks for each question are indicated at the end of each question.
4. Reflective, clear, and critical responses will earn you marks.
5. Please ensure that your writing is legible, neat, and presentable.
THIS QUESTION PAPERCONSISTSOF 2 PAGES(Including this front page)
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Question 1
Examine five (5) future developments within the hospitality and tourism sector and suggest appropriate
management strategies to respond to these developments.
{20 Marks)
Question 2
Discuss five (5) major growth options for Namibia hospitality and tourism industry in the new normal.
Provide examples.
{20 Marks)
Question 3
Evaluate five (5) components of a successful strategy for a global hospitality and tourism business
enterprise.
{20 Marks)
Question 4
4.1 Discuss the concept of competitive advantage to a hospitality and tourism enterprise. Provide
examples.
{10 Marks)
4.2 Give an overview of operational effectiveness as it relates to hospitality and tourism management
{10 Marks)
Question 5
Discuss the five (5) major processes of strategic management. Provide examples.
{20 Marks)
TOTAL MARKS: 100
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