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BSL712S - SME LEADERSHIP - 2ND OPP - NOV 2025 |
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n Am I BI A u n IVER s ITY
OF SCI En CE Rn □ TECH n OLOGY
FACULTY OF COMMERCE, HUMAN SCIENCES AND EDUCATION
DEPARTMENT OF GOVERNANCE AND MANAGEMENT SCIENCES
QUALIFICATION: BACHELOR OF BUSINESS MANAGEMENT
QUALIFICATION CODE: 07BBMN
LEVEL: 7
COURSE CODE: BSL712S
COURSE NAME: SMALL MEDIUM ENTEPRISE STRATEGY AND
LEADERSHIP
SESSION: DECEMBER 2025
PAPER: 1
DURATION: 3 HOURS
MARKS: 100
EXAMINER(S)
MODERATOR:
SECOND OPPORTUNITY EXAMINATION QUESTION PAPER
Ms O.N Kangandjo
Mr J Andima
Ms A.J.E Tjiueza
THIS QUESTION PAPER CONSISTS OF 6 PAGES {Including this front page)
INSTRUCTIONS
1.
Answer all questions.
2.
Read all the questions carefully before answering.
3.
Marks for each question are indicated at the end of each question .
4.
Please ensure that your writing is legible, neat and presentable and start each Section on a
new page.
PERMISSIBLE MATERIALS
1. Examination question paper
2. Examination answer sheet
3. Calculator
GOOD LUCK!!
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Question 1
[10x2=20 Marks]
Select the correct answer from the given options. Indicate the letter of the correct answer next to the
corresponding question number in the given answer book.
1.1 Netflix producing its own movies is an example of:
a. Forward Vertical Integration
b. Backward Vertical Integration
c. Horizontal Integration
d. Related Diversification
e. Unrelated Diversification
1.2 Which of the following is an example of horizontal integration?
a. Coca-Cola focusing on soft drinks
b. Facebook acquiring lnstagram
c. Netflix creating original content
d. Disney launching Disney+
e. Toyota launching hybrid cars
1.3 Virgin Group's move into airlines, music, and telecoms is an example of:
a. Related Diversification
b. Unrelated Diversification
c. Market Penetration
d. Retrenchment
e. Vertical Integration
1.4 A retrenchment strategy typically involves:
a. Entering new geograph ic markets
b. Reducing costs and restructuring operations
c. Forming joint ventures
d. Launching new products in existing markets
e. Acquiring competitors
1.5 A large automobile manufacturer acquires a supplier that provides the specialised microch ips
necessary for its electric vehicle production . This move is an example of:
a. Forward Vertical Integration
b. Backward Vertical Integration
c. Horizontal Integration
d. Market Development
e. Best-Cost Strategy
1.6 Which element of the Business Model Canvas identifies the different groups of people or
organizations a business aims to reach?
a. Revenue Streams
b. Customer Segments
c. Channels
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d. Key Activities
e. Customer Relationships
1.7
a.
b.
c.
d.
e.
Which of the following is an example of a Channel in the Business Model Canvas?
A company's call center
Employee salaries
Partnership contracts
Key resources
Key Activities
1.8
a.
b.
c.
d.
e.
When Netflix uses recommendation algorithms to build customer loyalty, it is focusing on :
Customer Segments
Revenue Streams
Customer Relationships
Cost Structure
Partnerhip contracts
1.9
a.
b.
C.
d.
e.
Which of the following is NOT part of the nine elements ofthe Business Model Canvas?
Competitive Advantage
Key Partners
Cost Structure
Channels
Revenue Streams
1.10
a.
b.
c.
d.
e.
When Yango charges riders per trip, this represents:
Cost Structure
Revenue Streams
Customer Segments
Key Resources
Channels
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Question 2
2.1 Define the following concepts.
(a) Strategic management
(b) Corporate governance
(c) Triple bottom line reporting
(d) VRIO Framework
[8 Marks]
(2)
(2)
(2)
(2)
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Question 3
[72 Marks]
3.1 Outline any two aspects that must be studied when following the resource-based approach
to doing an internal environmental analysis.
(2)
3.2 Michael Porter' s generic strategies are an important tool for organisations to use when
creating their business-level strategies. They help organisations make strategic decisions
about how they will compete in their industry to reach their business goals. Explain these
strategies and provide a practical example for each of the strategies.
(12)
3.3 It is widely accepted that orgnisations work in a VUCA world in current times. Define the
acronym VUCA.
(4)
3.4 Strategic leadership is a vital component for long-term success in any organisation. Explain
any four components of strategic leadership.
(8)
3.5 Corporate governance is critical in the strategic management process. Explain the role of
corporate governance at each stage of the strategic management process.
(13)
3.6 External environmental analysis focuses its attention on identifying and evaluating
trends/events beyond the control of a single organisation, and also reveals opportunities and
threats confronting the organisation. What are the components of the environmental
scanning analysis?
(4)
3.7 Conducting an industry analysis is important for companies to learn how market conditions
affect their business. What are Michael Porter's Five Forces that he identified as important
when conducting industry analysis?
(5)
3.8 The value chain is a strategic tool that helps managers analyse where value is created in the
process (strengths) and where inefficiencies exist (weaknesses). Explain the two components
ofthe value chain and provide two practical examples for each of the activities.
(8)
3.9 It is proven that 9 out of 10 organisations fail to implement strategies successfully. Identify
four barriers to strategy implementation
(8)
3.10 Reward systems play a crucial role in strategy implementation by motivating and aligning the
efforts of employees with the organisation's strategic objectives . Outline any three types of
reward systems.
(6)
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3.11 The last stage of the strategic management process is strategy control and evaluation. Why is
strategic control an important component of the strategic management process?
(2)
END OF QUESTION PAPER
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