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CSS621S - CORPORATE SPORTS AND SALESMANSHIP - 1ST OPP - NOV 2022 |
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n Am I B I A u n IVE Rs I TY
OF SCI En CE Ano TECH n OLOGY
FACULTY OF COMMERCE, HUMAN SCIENCESAND EDUCATION
DEPARTMENT OF MARKETING, LOGISITICS AND SPORT MANAGEMENT
QUALIFICATION: BACHELOR OF SPORT MANAGEMENT
QUALIFICATION CODE: 07BSMN
LEVEL: 6
COURSE CODE: CSS621S
SESSION: NOVEMBER 2022
COURSE NAME: CORPORATESPORTSAND
SALESMANSHIP
PAPER:
THEORY
DURATION:
3 HOURS
MARKS:
100
EXAMINER{S}
FIRST OPPORTUNITY EXAMINATION
DR. MAXWELL CHU FAMA (FT, PT & DI)
MODERATOR: MR. JOHN-GRAFTT NDUNGAUA
INSTRUCTIONS
1. This question paper has FIVE {5} questions.
2. Answer ANY FOUR (4) questions.
3. Always start a question on a new page.
4. Each question carries TWENTY-FIVE {25) marks.
5. Marks for each question are indicated at the end of each question.
6. Read all the questions carefully before answering.
7. Write precisely, clearly, and neatly.
8. Number the answers clearly.
THIS EXAMINATION PAPER CONSISTS OF 2 PAGES (Including this front page)
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Answer ANY FOUR (4) questions
Question 1
The business environment has never been static, it is graced with numerous dynamic
factors that can positively contribute to or negatively hinder growth. With the aid of
practical examples, explain factors influencing the growth or development of Sport
business industry in Namibia.
(25 marks)
Question 2
In some cases, firms need to implement strategies that improve sales in the short run.
Explain sales promotion techniques that Namibian sporting firms are using and their
effectiveness in raising customer awareness and stimulating sales.
(25 marks)
Question 3
a) What qualities would you look for when interviewing and selecting salespersons?
(10 marks)
b) Discuss the limiting factors of the interview process.
(15 marks)
Question 4
a) Using relevant examples, explain factors that influence sales forecasting in the
Namibian sporting industry.
(10 marks)
b) Briefly describe ANY FIVE (5) organisational buying participants and their role in the
buying centre.
(15 marks)
Question 5
a) Discuss the importance of staffing in corporate sales and salesmanship. (10 marks)
b) Describe the internal and external recruitment sources for salespersons. (15 marks)
END OF FIRST OPPORTUNITY EXAMINATION
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