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TDM620S - TOURISM DESTINATION MANAGEMENT - 1ST OPP - JUNE 2022 |
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n Am I BI A u n IVE Rs ITY
OF SCIEnCE Ano TECHn OLOGY
FacultyofManagemenSt ciences
Department of Hospitality and Tourism
Beethoven Street
Private Bag 13388
Windhoek
NAMIBIA
T: +264 61 207 2093
F: +264 61207 9093
E: dht@nust.na
W: www.nust.na
QUALIFICATION: Bachelor of Tourism Innovation and Development
QUALIFICATION CODE: 07 BTID
LEVEL: 7
COURSE: Tourism Destination
Management
DATE: JUNE 2022
COURSE CODE: TDM620S
SESSION: 1
DURATION: 2 Hours
MARKS: 100
FIRST OPPORTUNITY: EXAM PAPER
EXAMINER: Ms. J Isaacs Olivier
MODERATOR: Dr W. Muhoho
THIS EXAMINATION PAPER CONSISTS OF 2 PAGES
(INCLUDING THIS FRONT PAGE}
INSTRUCTIONS
1.
Answer all questions.
2.
When writing take the following into account: The style should inform than
impress, it should be formal, in third person, paragraphs set out according to
ideas or issues and the paragraphs flowing in a logical order. Information
provided should be brief and accurate.
3.
Please, ensure that your writing is legible, neat and presentable.
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Question 1
[22)
1.1 Define the term Destination Management?
{2}
1.2 Briefly discuss the role and function of Destination Management Organizations?{lO)
1.3 Identify and discuss the advantages of Managing a Destination?
{10}
Question 2
[15)
2.1 Rural destinations are areas usually located outside cities and towns. Explain the
characteristics of rural areas?
{6)
2.2 Identify the Support Areas for SME's in the Tourism Industry?
(9)
Question 3
[16]
3.1 Identify the components of Destination Branding?
{6)
3.2 Identify and explain the phases of Destination Branding
{10)
Question 4
[15]
4.2 Explain Butlers Model for Tourism Development of a destination?
{15)
Question 5
[18)
5.1 Discuss your understanding of Destination Marketing?
{3)
5.2 Explain the role of NTO's in Marketing a Destination?
(8)
5.3 Explain the keys to effective Destination Marketing?
{7)
Question 6
[14)
6.1 Explain in detail your understanding of a Tourism Policy
{4)
6.2 Discuss the goal and objectives of Tourism Policy
(10)
Total Marks:
[100]
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