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TDM620S - TOURISM DESTINATION MANAGEMENT - 1ST OPP - JUNE 2025 |
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nAmI BI AunIVE RSITY
OF SCIEn CE Ano TECH n OLOGY
FACULTY OF COMMERCE, HUMAN SCIENCES AND EDUCATION
DEPARTMENT OF HOSPITALITY AND TOURISM
QUALIFICATION: BACHELOROF TOURISM INNOVATION AND DEVELOPMENT
QUALIFICATION CODE: 07 BTID
COURSE CODE: TDM620S
SESSION: JUNE 2025
DURATION: 2 HOURS
LEVEL: 7
COURSE NAME: TOURISM DESTINATION
MANAGEMENT
PAPER: THEORY (PAPER 1)
MARKS: 100
EXAMINER(S)
FIRST OPPORTUNITY EXAMINATION QUESTION PAPER
MS. ETHILDE KUWA
MODERATOR: DR. !SOBEL MANUEL
INSTRUCTIONS
1. Answer all the questions.
2. Read all the questions carefully before answering.
3. Number the answers clearly
4. Please, ensure that your writing is legible, neat, and presentable.
THIS QUESTION PAPER CONSISTS OF _3_ PAGES (Including this front page)
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Question 1
[20]
1.1. Define the term Destination Management
(2)
1.2. Name and discuss the six (6) basic elements of a tourist destination and include
relevant examples to show your understanding.
{18}
Question 2
[17]
2.1. Discuss six (6) functions of a Destination Management Organization (DMO}
(12}
2.2. Give an example of a DMO in Namibia and discuss what is their core business
(5)
Question 3
[10]
3.1 In the form of a table, discuss the differences between urban and rural destinations and
give three examples of each type of destination
Question 4
[20]
4.1. Primary activities in destination management involve packaging, promotion, and
delivery of tourism experience to the visitor. Foundation activities are those where the
value delivery is indirect and support the visitor experience. Discuss the core differences
between the primary and foundation activities.
Question 5
[15]
5.1. Sport, culture, and other events can play a critical role in implementing strategic
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product development directives. Discuss five (5) important functions that events can fulfil in
a destination.
Question 6
[18)
6.1 New products need to be constantly developed to keep the destination relevant. Discuss
the new product development process by using a practical example.
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