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TDM620S - TOURISM DESTINATION MANAGEMENT - 2ND OPP - JULY 2025 |
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n Am I 8 I A Un IVERS ITY
OF SCIEnCE Ano TECHn0L0GY
FACULTY OF COMMERCE, HUMAN SCIENCESAND EDUCATION
DEPARTMENT OF HOSPITALITY AND TOURISM
QUALIFICATION: BACHELOROFTOURISMINNOVATIONAND DEVELOPMENT
QUALIFICATION CODE: 07 BTID
COURSE CODE: TDM620S
SESSION: JULY 2025
DURATION: 2 HOURS
LEVEL: 7
COURSE NAME: TOURISM DESTINATION
MANAGEMENT
PAPER: THEORY (PAPER 1)
MARKS: 100
SECOND OPPORTUNITY EXAMINATION QUESTION PAPER
EXAMINER(S) MS. ETHILDE KUWA
MODERATOR: DR. ISOBELMANUEL
INSTRUCTIONS
1. Answer all the questions.
2. Read all the questions carefully before answering.
3. Number the answers clearly
4. Please, ensure that your writing is legible, neat, and presentable.
THIS QUESTION PAPER CONSISTS OF _3_ PAGES (Including this front page)
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Question 1
[22]
1.1. Define the term Destination Management Organization
{2)
1.2. Discuss with relevant example the framework for developing a destination
management strategy
{4x5=20)
Question 2
[22]
2.1. Describe the implications (positive and challenges) of tourism being a unique industry.
(10)
2.2 Creating a unique identity for destinations has become critical and a basis for survival and
growth within a globally competitive marketplace. Identify and explain the major benefits of
effective destination branding?
{12)
Question 3
[10]
3.1 Illustrate the customer journey as a framework for understanding the experience of a
customer.
Question 4
[10]
4.1. The concept of product development in destination terms implies a variety of actions
that needs to be done by destination management organizations. Discuss the possible
activities by the destination management
Question 5
[12]
5.1. Destinations contain a number of basic elements which attract the visitor to the
destination and which satisfy their needs on arrival. Name and discuss the {6) basic
elements of a tourist destination.
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Question 6
[24)
6.1 Tourism destinations are constantly changing due to external forces outside their control.
Explain the Tourism Area life cycle {TALC).
(10 Marks)
6.2 Destination Managers are advised to diversify and offer more than one type of tourism at a
destination depending on the resources available to the destination. Identify (7) key types of
tourism.
(14 Marks)
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