QUESTION 1
Case study
Story is a well-established, global publishing conglomerate. The corporation is structured
to allow each country of operation to function as an autonomous business unit, that
reports back to head office. The data from each business unit is entered into the
mainframe computer at the head office. Each business unit can make use of any service
offered by other business units and can also offer services to the other units. The services
include translation into different languages, typesetting, printing, storage, and so forth. In
each country of operation, there is at least one, and usually several, retail outlets.
The core business was traditionally based upon the provision of fictional stories for the
mass market. For the past decade, Story has diversified into publishing textbooks and
technical literature. The organization currently enjoys a good reputation in both areas of
the business and global sales are increasing annually at a rate of 5% for fictional books
and 2% for textbooks. Last year seven hundred million fictional works and twenty-five
million textbooks were sold.
The corporate management team wishes to increase the growth in sales of textbooks but
realizes that they cannot afford to allocate significant resources to this task as the market,
and profit margin, for textbooks, are much smaller than for fiction. They also wish to
improve the sales performance of fictional books.
Story is currently having trouble in maintaining a corporate image in some countries of
operation. For example, several business units may be unaware of additions to the
product range. Another example is that a price change in a book is not simultaneously
altered by all the business units leading to pricing discrepancies.
Some members of the corporate management team see possible advantages to
upgrading the existing computer system to one that is fully networked. Other members
are more skeptical and are reluctant to consider enhancing the system.
YOU ARE REQUIRED TO:
(a) Discuss the issues involved in upgrading the existing information system and the
proposed changes, regarding both the wider business environment and the decision-
making process.
(18 marks}
(b) Explain what is meant by the terms open systems and closed systems as applied to
systems theory. Identify, with justification and where possible, any examples of these from
the information given in, or inferred from the case study.
(4 marks}
(c) Management Information Systems (MIS) allow managers to make timely and effective
decisions using data in an appropriate form. List three types of MIS and how they would
be used in an organization.
(3 marks}
[Total= 25 marks]
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